



STATEMENT OF INTENT
Women know deep down, that it is what is on the outside that the whole world judges, making them conscious about their body and skin therefore, leading them into depression. Our brand is a sustainable fashion company which is inspired by Indigo’s medicinal functions of healing allergies and detoxifying skin. We are trying to bring a social change in the fashion industry by connecting the functions of medicine to help women heal through embracing their own self.
Why Not Applicable?
For a long time, The fashion industry has always promoted an underweight body for women, In the present, it is changing by focusing on plus size women as well, helping them increase their confidence to embrace their own beauty. The women who are in between these two sizes are not applicable to any, hence fitting nowhere.
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USP
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The USP of the brand is Hope, Embrace and Heal, strongly believing in hope is the last thing to lose, your imperfections should be celebrated and only loving yourself can heal you the most.
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Brand Value
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We want every woman to have the strength to embrace their beauty and believe in who they are.
Brand Mission
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Our mission is to embrace every woman's beauty, give them hope to heal, build their self-confidence and make them love themselves.
Brand Tagline
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BE YOU.
LOVE YOU.
EMBRACE YOU.