Women know deep down, that it is what is on the outside that the whole world judges, making them conscious about their body and skin therefore, leading them into depression. Our brand is a sustainable fashion company which is inspired by Indigo’s medicinal functions of healing allergies and detoxifying skin. We are trying to bring a social change in the fashion industry by connecting the functions of medicine to help women heal through embracing her own self.

 

Understanding a woman’s insecurities and the pressure she faces due to the high beauty standards in the fashion industry, our brand believes in embracing a women’s beauty, catering to not only women with plus sizes or anorexic bodies but every woman in between.  

 

Our silhouettes are based on hospital gowns, as these are worn by people who feel pain and vulnerable, undergoing treatment hoping to get better. The fit of the garments will be relaxed, the focus will be less on the body image and more on the wearer’s comfort and functionality of the garment, aiming to make every woman feel good through the loose-fitting silhouettes, no matter what the shape, size and colour of the women is.