Before starting this project, we all were scared and nervous since FMI and FDT were collaborating together. We all had never worked with each other and didn’t know if we would be able to understand each other’s point of views and concerns about the project.

 

In these 15 weeks of working together, we all have built an understanding and respect for one another, have learnt a lot from each other during group meetings and discussions, listening to each other’s perspectives and valuing each one’s opinion, we were not only able to build a brand for our project but also a friendship.

 

This project, helped us gain a practical experience of how the fashion industry in the real world works, it made each of us realise how important every one’s role is to create a brand. It also broadened our knowledge about Indigo, a natural dye which most of us did not deeply value. We realised the importance of sustainable fashion and how important it is to make a change in the industry. We also became more sensitive, and realised how important it is to consider our customer’s feelings. This brand is created out of our personal stories and experiences we shared with each other, how we feel about ourselfves, why we dress the way we do ?

 

And why was it important for us to make every women feel confident and love themselves.

 

This project has been extremely emotional and empowering for all of us. Creating a brand for empowering the women in the industry, we all connected to our brand story to an extent that we were able to remove our personal insecurities and weakness as well, this project helped each one of us to come out of our comfort zone and enhance our personality.

 

We also learnt how important it is to connect to our customers, to create something meaningful with a purpose to not only earn profit in the market, but to also to help out the women in the industry through our brand, to support women like us and make every women stronger and better everyday.